CALTEX GOLFERS WITH HEART
From 2002 to 2005 Sports Inc event managed a series of charity golf tournaments created for Caltex's key business clients and executives.
Sports Inc managed tournaments in Thailand, the Philippines, Malaysia, Singapore and New Zealand culminating with the winning country teams traveling to the 'World Final' in Singapore in the days leading up to the Caltex Masters.
Caltex Golfers with Heart proved extremely successful as a relationship marketing initiative and a means for Caltex to further leverage its Caltex Masters sponsorship throughout the region. The tournaments also acted as fundraisers for charities in each of the respective countries thus allowing Caltex take an active role in the support of local communities.
Sports Inc's international television golf series The Golf Club also featured the Caltex Golfers with Heart Series within the show.