Nike Golf Tips
Sports apparel giant Nike was searching for an initiative to showcase its golf equipment and apparel into the burgeoning Asian marketplace. Sports Inc created the Nike Golf Tip. The 60-second golf vignettes featured golf professionals attired in Nike Golf apparel, and using Nike Golf clubs and golf balls, to provide invaluable golf instruction to viewers. The content played on ESPN Star Sports, The Golf Channel (Japan) and mobile phone networks in India, Singapore and the Philippines. The Nike Tips were produced in English, Mandarin & Japanese.